Anna Edell is a multi-talented creative thinker with a passion for communication, design, and creation.

Freelance Creative Director
Owner + Designer at Aunt Rae

 
 
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Who am I?

I am first and foremost a maker. I love getting my hands dirty, collaborating, and working hard to make designs come to life. I am also a creative problem-solver and strategist who believes in the value of communicating ideas clearly, effectively and beautifully.


I’m a Toronto-based freelance creative, currently open to projects of all types including: creative direction, brand strategy, graphic design, web design, e-commerce solutions, packaging development, photography, and styling.

Let’s connect annaevelynedell@gmail.com


Art direction, product design, wardrobe styling.  Photo: Lisette Dunin-Markiewicz

Art direction, product design, wardrobe styling.

Photo: Lisette Dunin-Markiewicz

Aunt Rae

2013-Preset

I began my line of leather accessories in Berlin in 2013. Born from a desire for quality and classic design, the line has grown steadily since returning to Toronto. I am continually developing new designs, sourcing new materials, and creating creative assets.


Art direction + set decoration.  Photo: Adam Deunk

Art direction + set decoration.

Photo: Adam Deunk

Province Apothecary

2014-2018

I was an integral part of the development of a boutique skincare line from local hero to internationally recognized brand. As Creative Director + Marketing Co-ordinator, I was responsible for maintaining and growing the brand identity, ensuring all assets and campaigns upheld the brand’s core values. I lead a variety of projects, from social media to large-scale marketing campaigns, packaging and sourcing, and web development and customer experience.