A passion project that is ever-evolving, Craft Uncommon aims to highlight the beauty of craftsmanship, process and creativity. I had the pleasure of designing the logo and brand identity for Craft Uncommon, as well as the Squarespace website design.
The wordmark is elegantly unpolished, reflecting the hand of the artist in all craft, and the font nods to traditional slab typefaces while still feeling light. The 'UN' logo mark came to me surprisingly easily, first sketched by hand outside a coffee shop then digitized and refined, and highlights that the objects being discussed by Craft Uncommon are outside of the common, sitting in opposition to mundane.
