The Build Creative project included a logo, colours, social media templates and a web design concept, and while the business of Build Creative was never realized, the brand identity is considered a success by myself and the client.
The client wanted a logo and identity that felt dynamic, delightful and generous, so that it would welcome creatives to explore their financial goals without fear. We incorporated a number of hand-drawn elements, including a logo that felt like a scrawled "note to self", and playful graphics to emphasize the accessibility of the information being offered through the client's services.
